Why are pedestrian deaths on the rise?

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Pedestrians fatalities are increasing at unprecedented levels. Here's why it's happening.

A dangerous trend is occurring on American roadways, one that’s putting those on foot directly in harm’s way: Pedestrian deaths are increasing at an unprecedented rate. And it’s nothing new – these tragedies have been on the uptick for years.

While so much focus remains on making drivers safer, why – and how – are we failing pedestrians?

Recent Pedestrian Deaths

An estimated 7,508 pedestrians died in traffic crashes in 2022 in the United States, according to the Governors Highway Safety Association.

The GHSA suggests the uptick in pedestrian deaths is likely the result of unsafe driving habits, such as excessive speeding, drunk and drugged driving and general distraction. The organization also points the finger at infrastructure it says is more conducive and safer for drivers instead of pedestrians.

How to Stay Safe

Safety is always the top priority on the road, and following basic safety procedures will go a long way. These tips from the National Highway Traffic Safety Administration will help keep both pedestrians and motorists safe.

Pedestrians

  1. Be predictable. Follow the rules of the road and obey signs and signals.

  2. Walk on sidewalks whenever available.

  3. If there is no sidewalk, walk facing traffic and as far from traffic as possible.

  4. Keep alert at all times; don’t be distracted by electronic devices that take your eyes (and ears) off the road.

  5. Whenever possible, cross streets at crosswalks or intersections, where drivers expect pedestrians. Look for cars in all directions, including those turning left or right.

  6. If a crosswalk or intersection is not available, locate a well-lit area where you have the best view of traffic. Wait for a gap in traffic that allows enough time to cross safely; continue watching for traffic as you cross.

  7. Never assume a driver sees you. Make eye contact with drivers as they approach to make sure you are seen.

  8. Be visible at all times. Wear bright clothing during the day, and wear reflective materials or use a flashlight at night.

  9. Watch for cars entering or exiting driveways, or backing up in parking lots.

  10. Avoid alcohol and drugs when walking; they impair your abilities and your judgment.

Motorists

  1. Look out for pedestrians everywhere, at all times. Safety is a shared responsibility.

  2. Use extra caution when driving in hard-to-see conditions, such as nighttime or bad weather.

  3. Slow down and be prepared to stop when turning or otherwise entering a crosswalk.

  4. Yield to pedestrians in crosswalks and stop well back from the crosswalk to give other vehicles an opportunity to see the crossing pedestrians so they can stop too.

  5. Never pass vehicles stopped at a crosswalk. There may be people crossing that you can’t see.

  6. Never drive under the influence of alcohol and/or drugs.

  7. Follow the speed limit, especially around people on the street.

  8. Follow slower speed limits in school zones and in neighborhoods where children are present.

  9. Be extra cautious when backing up – pedestrians can move into your path.

For more safety advice, and to learn about free community programs, visit AAA.com.

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